'301/Bulls Eye' was a conversion kit for all the Bally electronic 4-player games of the period (excludes 'The Six Million Dollar Man' and widebody games). The kit included cabinet decals. See flyer for details. We contacted this manufacturer in May 2010 and asked about this game. Their Sales Manager replied, "The Bullseye/301 was only built as a kit. It was designed to fit in the operator's existing cabinets. We produced 150 units. It was the only pinball Grand Products, Inc. ever made."